With smartphones today you might ask: ‘Do I really need to hire a professional photographer for my brand?’ Short answer: maybe not always, but the longer answer is yes—if you want images that truly elevate your business. I’m Faye Kenny-Broom of FKB Photography, and I shoot for solopreneurs, business owners and event-organisers across Yorkshire who need standout visuals that work as hard as they do. In this post I’ll break down the phone vs pro photo debate, give you real-world tips to DIY your best mobile shots, and show when it’s time to call in the expert